When Susan Wojcicki took over YouTube in February, she received almost as much unsolicited advice as there are YouTube videos. One open letter not-so-subtly pleaded with Wojcicki, “So please, I’m begging you, please, please, please, don’t f*** it up.” advertisement advertisement “There were lots of letters, public letters,” says Wojcicki when we meet in her office in mid-June at YouTube’s San Bruno, California, headquarters. “‘Open Letter to Susan Wojcicki.’ ‘Do These Five Things.’ There were videos from creators.” Even her family got in on the act. “My mom is a high school teacher, so she would tell me, ‘Oh, the students liked the video you posted today. Oh, the students didn’t like the video that you posted today.’ As though I, personally, posted a video!” she says, laughing. Her four kids gave her a YouTube crash course. “I was just starting to get to know a lot of these videos, and they’d be like, ‘Oh, no, Mom. That video came out like six months ago.’ And then they would go on about the whole backstory of this content and this creator. I didn’t know how much time they were spending watching YouTube.” The ambush of advice was, she admits in her… Read full this story
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