Editorial A new media narrative is unfolding, replete with statistics all seeking to provide evidence that Apple’s success with native apps is over. There’s no clear agreement on what exactly will take over— Chat Bots, Voice Assistants, the Web, Augmented Reality or some new and unknown successor— but it is clear that the loser must be Apple. It has to be, because it’s desperately needed by Apple’s rivals. No Mr. App, I expect you to die! Last month, Peter Kafka gravely warned via Recode that “the app boom is over.” The main data point surfaced by Kafka was that users— wait for it— are not still downloading apps they already had last year , such as the widely deployed Facebook and Messenger (below). Kafka painted out a picture of slowing app downloads (at least in the U.S.) and observed in conclusion that “you can still break through the saturated app market, if you are very very very lucky, and good. But the odds are stacked against you.” Of course, that’s the case in virtually every business. More specifically, it’s certainly the case on the web, where content providers are struggling in an emerging new era of ad-blockers. And unlike Apple’s… Read full this story
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