Volvo makes some pretty nice cars, but it isn’t bringing any of them to the 2018 Los Angeles Auto Show. The Swedish automaker has declared that it will unveil “nothing” in L.A. Instead of rolling out the latest production model or a fanciful concept car, Volvo hopes to shift the focus from the vehicles themselves to mobility services like carsharing, in-car delivery, and subscription services. Volvo will still have a stand at the show, but the automaker promises there won’t be a single car in sight — just the message “This is not a car.” “We thought the time was right to really focus on the big changes going on in our industry,” Mårten Levenstram, product strategy boss at Volvo Cars, told Digital Trends in a phone interview. The automaker plans to use the show as a forum to discuss its partnerships with tech companies and the different services that might spring from them, as well as specific technologies like autonomous driving, Levenstram said. Volvo (along with General Motors) currently supports Amazon Key in-car delivery, in which packages are left in the trunks of cars while the owners are away. It’s pitched as a more convenient alternative to home delivery…. Read full this story
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