Tech giants like Amazon have been jockeying over the last few years for the rights to livestream sports on their platforms. With a glut of streaming options available, people have fewer reasons to watch live TV. Sports is the valuable exception. PHOTO | Contributed Amazon’s distribution center in Windsor. Amazon wants to come out on top in the era of cord-cutting and live sports is another way for the online retailer to incentivize consumers to sign up with Amazon Prime, the yearly subscription service that gives users access to free two-day shipping and other features that are otherwise not available, including Prime Video. The company has been investing more in Prime Video, which hosts exclusive, prestige content and livestreams of football, soccer, tennis and volleyball. Now it appears that Amazon is ready to do more with live sports by taking on the biggest market in the country. On Thursday, Amazon secured rights to the YES Network, the country’s most-watched regional sports network. It’s the home to live games and programming focused around New York teams including the Brooklyn Nets, the WNBA’s New York Liberty and most importantly, the New York Yankees. Amazon’s stake in YES is small but meaningful because… Read full this story
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