Advanced Micro Devices ( NASDAQ:AMD ) lost ground to arch-rival NVIDIA ( NASDAQ:NVDA ) in the discrete graphics card market in the second quarter, according to the latest report from Jon Peddie Research. AMD finished the quarter with just 22% of the discrete GPU (graphics processing unit) market, down significantly from the prior-year period’s 32%. NVIDIA regained substantial ground and exited the quarter with a 78% market share. Coronavirus-induced shelter-in-place orders led to an increase in video gaming activity, which in turn powered a spike in graphics card sales, and NVIDIA made the most of it. Word of this setback for AMD comes at a time when its stock was trading close to all-time highs following the release of a new entry-level graphics card . What’s more, it’s about to face more heat from NVIDIA when the first of its new Ampere graphics cards hit the market later this month. None of this bodes well for AMD — its share price had doubled year to date, but the stock is already down over 13% in September as investors digest signs of weakness in the company’s business. Let’s see where AMD may be falling short and why the market share loss is… Read full this story
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