For the growing tribe of sneaker fans in India, called sneakerheads, Mainstreet Marketplace is an Aladdin's cave. Any exclusive, hard-to-get sneaker design is found here and the company's clientele includes names like Bollywood actor Ranbir Kapoor, who once got a pair of Dior Jordan 1, a collaboration between Christian Dior and Nike's Air Jordan brand, from here. Last year, Mainstreet raised an undisclosed amount in seed funding and in November, opened its second outlet, in Delhi. Now, it is in talks with institutional investors to raise a multimillion dollar round. Behind the brand is an entrepreneur from Pune; Vedant Lamba was 18 when he started the company in 2017 in Koregaon Park. Now, at 23, he is pushing to better the company's 2020-2021 turnover in the next fiscal. Mainstreet Marketplace does not retail but resells sneakers — linking its business model to a subculture that is prominent in the West. At its heart are the iconic Air Jordans that American basketball star Michael Jordan wore when he was playing. A lot of people wanted shoes like his to show that this was what they subscribed to as a culture and there was even an ad campaign titled 'Be Like Mike'…. Read full this story
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